The world’s love for Peter Parker has produced a record unlike any other. Spider-Man: Brand New Day’s trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer in history to achieve this. Tom Holland’s fourth MCU outing as the beloved web-slinger has generated pre-release engagement that no film industry professional had previously believed possible.
Brand New Day tells the deeply personal story of a Peter Parker who has been living for four years without recognition, without support, and without the people he loves. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film is part of MCU Phase Six. The trailer presents this premise with remarkable emotional clarity, capturing the loneliness and determination of a hero who has given up everything for a world that cannot remember his name.
WaveMetrix tracking data confirmed the trailer crossed 1.1 billion total views by Tuesday. Its 24-hour viewership of 718.6 million broke every significant record: Deadpool & Wolverine’s Super Bowl debut at 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment benchmark at 475 million. Brand New Day now holds the all-time record for movie trailer viewership by an extraordinary margin.
The love that global audiences have for Peter Parker — and the world’s collective investment in his story — is what drove these numbers to such unprecedented heights. Spider-Man has always been a character defined by sacrifice, hardship, and quiet resilience, and Brand New Day takes those qualities to their most extreme expression. That emotional depth is clearly what produced the extraordinary response the trailer received worldwide.
Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo star in the film. Brand New Day opens July 31 and releases in India in six languages across all premium formats. No Way Home earned $1.9 billion — Brand New Day’s trailer suggests the film may aim even higher.